How It Works
How Does Loyalty Card Fundraising Work?
Your organization gives away the One World Card to its supporters. The consumer loads their One World United card with funds from either their credit card or personal bank account. The consumer then receives 10% more than their load amount in loyalty dollars to be used at any One World United Merchant! The consumer visits their back office to find approved One World United Merchants, selects a business, visits the location and pays retail price for the product or service using their One World United Loyalty Dollars. Our merchants support your fundraiser by accepting One World loyalty dollars. Our members become THEIR customers and your ongoing supporters!
Donor Appreciation Incentives & Premiums
Reward donor generosity with discounts from One World United's loyalty card. Our brand-name value from leading merchants allows you to provide donors with true value for their donation. Consequently, donors will remember and appreciate their purchase in support of your worthy cause.
Donor-Centered Marketing
One World United's loyalty program embraces the ideals of donor-centered fundraising, where existing donors are retained because they are satisfied customers. To ensure customer satisfaction, we provide a vast array of marketing services--email campaigns, web marketing and creative promotions—that are designed to keep you in contact with your most valued donors--our members--at One World United.
Enhanced Marketing that Leads to Increased Fundraising
At One World United, we specialize in effective use of technology to build programs that result in successful marketing campaigns. And well-designed marketing is the ultimate leverage for your organization!
You will enjoy the benefits of increased revenues simply by allowing our program to help decrease your expenses and increase your profit margins. We aid in the effectiveness of your marketing, and provide a solution to exponentially grow your base of supporters.
There are three ways to accelerate your campaign:
- Increase the number of supporters
- Increase the number of times supporters aid the cause
- Increase your average profit margin with each interaction
An increase in customers can be as simple as providing an attractive reason for individuals to partner with the fundraising entity. Obviously, one attraction is our value-added product, the One World Card.
Another important way to fund your campaign is through the residual bonus commission structure offered by One World United. Your organization now has the ability to earn a residual income, simply by giving ONE membership. There is no additional effort required, and One World United will reward you for the annual renewal of every One World membership as well as an ongoing commission on product sales!
Keeping the Focus
As marketing experts, we place significant attention on setting up systems to solicit, cultivate, and maintain the support of individuals aligned with a charity or fundraising group. One World United works diligently with our charities to accomplish their goals and objectives.
The fiscal responsibility of our charities is important to us and therefore our mandate is to focus our resources on the charities we serve, to be highly accountable to our charities, and to uphold vital programming principles.
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